Our Māori name, He Manga Tauhokohoko

Exclusive He Manga Tauhokohoko design by TOFUTREE, founded by University of Auckland alumni, Don and Gina.

He Manga Tauhokohoko is the Māori name for the Business School, bestowed by Dr Merimeri Penfold CNZM (Ngāti Kurī, Te Aupouri) who lectured in te reo at the University of Auckland Waipapa Taumata Rau for thirty years, and Reverend Dr Takutai Wikiriwhi (Ngāti Whātua).

He Manga Tauhokohoko describes a massive rākau (tree) with expansive aka (roots) and peka (limbs). The many branches of Business and Economics comprise the Business School entity, giving form to this beautiful Māori expression. We express our connection to Tānenuiārangi, the seeker of knowledge who holds the heavens aloft, as we seek the pinnacle of success that is Waipapa Taumata Rau.

Aka are the pūtake (origin/foundation) of the rākau. Through strong roots we are nourished by Papatūānuku (Earth) and connected to our environment and communities. While He Manga Tauhokohoko stands tall in Tāmaki Makaurau, our aka extend worldwide, linking staff, students, and alumni to myriad homelands, colleagues, and other Schools.

The tinana (body) of He Manga Tauhokohoko draws strength from the schools that guide our curriculum. Peka (branches) reach outwards, growing the subjects and activities that emerge from these disciplines and schools.

The kōuru (treetop) is the crown of the tree. Through external and internal engagement via teaching and research and the outputs and growth of our students, we bring forth many rau (leaves) and kākano (seeds). These nourish Papatūānuku and grow further rākau in a sustainable cycle.

He Manga Tauhokohoko is part of the thriving ecosystem of Waipapa Taumata Rau, Aotearoa and Te Ao Tūroa. Our crowning glory is measured by the ways we integrate and interact with our communities, industry, ecosystem, and environment. He Manga Tauhokohoko strives to transform potential and possibility for the betterment of our local and global communities.

Anahera Morehu and Billie Lythberg.