Tamara Vivian

“Communication has become my real passion. I love learning more about news media, digital media, the relationship between advertising and audience, and political analysis. I also really enjoy the practical side of the degree, getting to create campaign strategies and various visual media projects. It is a really hands on degree that is so relevant to the mediatized world we live in today, which means the content is always interesting.

“For my Communication internship, I worked at New Zealand Media and Entertainment (NZME). My main task was to create a social media campaign strategy to launch an NZME careers profile on TikTok. This included conducting a lot of independent research into their brand, TikTok as a platform for brand marketing, and the relationship between workplace and entertainment on a social media app.

"This then translated into creating the social media strategy – finding the target audience, brainstorming creative content ideas, forming solid and achievable goals, and creating a three-step plan to success.

“The Communication internship gives you great experience in a relevant field; it teaches you how to recognise your own skills and abilities and is the perfect transition into the workplace. More than this, the practical side of the course is super helpful. You learn how to make a great CV, gain real interview skills, and you learn how to market yourself to employees, which is incredibly helpful and practical no matter your degree. 

“My degree has taught me so much that is relevant and useful in the workplace, but particularly the ability to be creative and think outside the box. It’s also taught me to strive for excellence in everything I do, to work hard for what I want and believe that I can do whatever I put my mind to. I would love to go into Public Relations or brand management – and now I know I have the skills to succeed in this field.”