Undergraduate courses in Marketing
Here you will find our undergraduate courses in Marketing.
Stage I
In your first year of the BCom with a major in Marketing, you will study a common core of six Stage I courses, WTRBUS 100 and one other Stage I course.
Stage II
| Course code | Points | Course title | Availability 2025 | Course outline |
|---|---|---|---|---|
| MKTG 202 | 15 | Marketing Research | S1, S2 | Course outline |
| MKTG 203 | 15 | Strategic Marketing | SS, S1, S2 | Course outline |
Stage III
| Course code | Points | Course title | Availability 2025 | Course outline |
|---|---|---|---|---|
| MKTG 301 |
15 | Advanced Marketing Strategy |
S1, S2 | Course outline |
| MKTG 302 |
15 | Advanced Marketing Research | Not available | Course outline |
| MKTG 303 | 15 | Consumer Behaviour | S1, S2 | Course outline |
| MKTG 304 | 15 | Digital Marketing | S1, S2 |
Course outline |
| MKTG 306 |
15 | Advertising and Promotion |
S2 | Course outline |
| MKTG 308 | 15 | Consumer Insights | Not available | |
| MKTG 309 | 15 | Social and Sustainable Marketing | S1 | Course outline |
| MKTG 312 | 15 | Special Topic | Not available | |
| MKTG 314 | 15 | Customer Value Management | Not available |