At the University of Auckland our supervisors can help you prepare and succeed in your chosen research topic.
The University of Auckland Guide to Theses and Dissertations
This document is a general guide to the presentation and submission of theses and dissertations and contains additional information about related policies and procedures. Your department may also have their own guidelines and requirements so you must consult your supervisor from the outset.
The latest guide is available from the University of Auckland's Theses and dissertations website.
PhD theses
2021
| Student name |
Title |
Supervisor(s) |
|---|
| Van Anh Thi Troung |
Encouraging consumers to switch to purchasing community-based certified organic food |
AP Bodo Lang, Dr Denise Conroy |
2020
| Student name |
Title |
Supervisor(s) |
|---|
| Adeel Khalid |
Muslim immigrants' purchase intentions of fatwa products |
AP Michael Lee and Dr Catherine Bentham |
2019
| Student name |
Title |
Supervisor |
|---|
| Yean Shan Beh |
Affordances as Self-extension: Conceptualising the Affordances of Online Communication Features (OCFs) in Online Consumer Complaint Behaviour |
AP Laszlo Sajtos |
| Jonathan Baker |
Institutional factors in the innovation of market ecosystems: A service-dominant logic perspective |
Prof Roderick Brodie |
2018
| Student name |
Title |
Supervisor |
|---|
| Jane Jinyoung Choi |
Consumer Processual State of Confusion – Effects of Colour Similarity and Brand Familiarity |
AP Karen Fernandez |
| Loic Li |
Dynamics and Valence of Actor Engagement |
Prof Roderick Brodie |
| Ivy Caixia Gan |
The Social Construction of Consumer Trust in Food: An Exploration of Infant Formula Consumption in Urban China |
AP Michael Lee |
2017
| Student name |
Title |
Supervisor(s) |
|---|
| Jennifer Young |
Proposed research area is consumer behaviour. More specifically the topic will centre on understanding underlying motivations regarding food purchasing. |
Denise Conroy |
2016
| Student name |
Title |
Supervisor(s) |
|---|
| Nina Brosius |
Shifting Personal Brandscapes: Young Sojourners' Consumer Acculturation |
Karen Fernandez |
| Ilaisaane Fifita |
The role of self-construal in developing resistant consumer identities |
Karen Fernandez |
| Sokkha Tuy |
An Examination of Consumer's Awkward Service Experiences (ASEs) |
Laszlo Sajtos |
2015
| Student name |
Title |
Supervisor(s) |
|---|
| Andrew Zhu |
Understanding Reciprocity in Chinese Social Media: Examining the Influence of Social Capital and Emotion on Reciprocal Behaviour |
Rod Brodie |
2012-2014
| Student name |
Title |
Supervisor(s) |
|---|
| Linda Hollebeek |
Demystifying 'Brand Usage Engagement' in Social Networking Contexts: Conceptualisation, Scale Development & Validation |
Rod Brodie |
| Yuri Seo |
Luxury Brands in Consumer Lives: Conceptualising and Exploring the Consumption of Luxury Brand Meanings |
Margo Buchanan-Oliver |
| Amabel Hunting |
A Creator's Life: The Middle Way Approach to Living Sustainably |
Denise Conroy |
| Angela Cruz |
Counterfeit Crossings: How Acculturating Immigrants Negotiate Paradox in the Consumption and Performance of Culture |
Margo Buchanan-Oliver |
| Vanisha Narsey |
Peeling Back the Curtain: Exploring the brand backstory |
Karen Fernandez |