Breadcrumbs List.
Our research
The department is supported by a large number of high-calibre researchers, with research centres actively involved in supporting industry and government initiatives.
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Marketing Science and Consumer Research
The Disciplinary Area of Marketing Science and Consumer Research is home to experts specializing in Consumer Culture Theory, Consumer Psychology, and Quantitative Marketing.
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Strategic Marketing and Digital Technologies
Academics in this Disciplinary Area expertly navigate a diverse research landscape, addressing a spectrum of issues encompassing strategic marketing, services marketing, digital technologies, digital innovation, and more.
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Our PhD students and their research
At the University of Auckland our supervisors can help you prepare and succeed in your chosen research topic.