Strategic Marketing and Digital Technologies

Strategic Marketing and Digital Technologies (SMDT) academics expertly navigate a diverse research landscape, addressing a spectrum of issues encompassing strategic marketing, services marketing, digital technologies, digital innovation, among other areas. Their scholarly contributions extend beyond marketing and specific business journals, encompassing non-marketing journals and cross-disciplinary publications, a reflection of their alignment with the University of Auckland and the Business School's goals. In adherence to the University of Auckland 's strategic vision, SMDT scholars embrace a wide array of quality-assured formats, including journal articles, textbooks, and policy documents, while employing various research methodologies. This adaptability is mirrored in SMDT's promotion strategies, where scholars have the flexibility to emphasise quality, quantity, or a balanced combination, adhering to the University of Auckland's academic standards and criteria. 
 
To achieve academic excellence, SMDT academics are encouraged to prioritise publication in ABDC A and A* journals, all the while remaining cognizant of alternative impact metrics. Their commitment to research quality transcends mere journal rankings, emphasising the importance of citations and real-world impact, which extends to shaping practices, policies, securing research grants, driving community initiatives, and influencing stakeholder perspectives. Collaboration is a hallmark of their work, with authorship order typically signifying individual contributions, and research leadership is underscored through the presence of sole or first-authored publications. 
 
The crucial balance between local and global relevance underscores the significance of SMDT academics' choices between applied and theoretical research, fostering diversity and ensuring their work aligns with the ever-evolving priorities of academia. This holistic approach reflects the commitment of SMDT scholars to not only contribute to their field but also to the broader academic community and society at large. 
 
Members: Catherine Bentham, Margot Bowker, Douglas Carrie, Patrick Dodd, Drew Franklin, Tim Kalwey, Michael Lee, Inna Piven, Shahper Richter, Pragea Putra, Laszlo Sajtos, Herbert Sima, Richard Starr Jr.